Houston Zoo

Developed initial logo and identity for Houston Zoo. Complete re-brand of Houston Zoo focused on generating sales. Responsible for “It’s a New Zoo Everyday” campaign which increased attendance and group sales. Developed annual strategic plans and execution of brand...


Worked with the VP Marketing and senior staff to formulate a creative brief for new brand campaign. Worked on a variety of campaigns including summer roll-out for Camp Cullen; swim classes and more.

Healing Hands

Hired by Massage Envy Houston to direct PR/promotional campaign to raise funds for The Arthritis Foundation through a one-day event where $10 from every Massage Envy massage benefits the foundation. Created a unique partnership with the Children’s Museum of Houston as...

Miller Outdoor Theatre

Oversee all creative; advertising; promotional alliances for the not-for-profit theatre. Developed new creative to showcase and message the theatre as the only free performing arts venue in Houston. Recently developed its 90th anniversary logo and part of a committee...

Alden Houston

Hired to re-brand luxury boutique hotel and roll-out a new brand identity/PR plan for launch of Alden Houston; subsequent collateral and marketing materials for weddings; food and beverage. 


Hired by owner Sheri Falk to help generate buzz/business interest for her boutique clothing store in Uptown Village. Cover story of Sheri in HERE generated business for her unique female-focused wardrobe investment strategy seminars.