Hired by Massage Envy Houston to direct PR/promotional campaign to raise funds for The Arthritis Foundation through a one-day event where $10 from every Massage Envy massage benefits the foundation. Created a unique partnership with the Children’s Museum of Houston as part of an integrated campaign including a visual children’s art project—a wall of healing hands. Generated significant in-kind media; 13% increase in sales and $34,000 for foundation—a 35% increase over prior year.