CHALLENGE: Create an identity for CBD building separate from its data center image; encourage brokers to take a new look.
SOLUTION: Let the building speak for itself; masterful photography which showcases incredible views of downtown. Downtown never looked so good.
EXECUTION: Market survey; digital marketing campaign, branded message & PR.
CYPRESSWOOD WATER CONSERVATION GARDEN
CHALLENGE: Help a water district educate residents on the importance of water conservation by showcasing its experiential water conservation garden. Nurturing nature with less water.
SOLUTION: Create an experiential website which shows step by step how easy it is to conserve water. Are you water wise?
EXECUTION: Graphic standards package; messaging; website; PR launch for site.